Tasked with creating a paper mail out campaign for Sony music in collaboration with arjowiggins, we created paper slip-mats that were unique to the listening habits of Sony customers. Algo~rhythm takes listening data from sites such as Spotify, using the length, popularity and tempo of your favourite tracks and placing them into an algorithm to create patterns unique to the individual. For true uniqueness, once the pattern has been created the user has the option to change both the base and line colour to their preference.
Collaboration with Danny Alvis-Cole + Joshua Ellis
